Communication Style of Instagram Account Followed by Millennials
Abstract
This study investigated the communication style used by an Instagram account to engage millennials. A qualitative approach with document study was used. This shows Instagram posts are part of the personal documents that can be analyzed based on types of communication styles. The source of data was the Folkative Instagram account which has approximately 6000 postings with a hundred thousand likes and thousands of comments. In this study, ten captions were taken as the data. The data were analyzed through data collection, data reduction, data display, and conclusion drawing. The result found three communication styles were used by Folkative namely structuring style, equalitarian style, and controlling style. To sum up, Folkative engages the millennials through structuring style, equalitarian style, and controlling style.
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References
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Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027/FULL/HTML
Devito, J. A. (2018). Komunikasi Antarmanusia. Karisma Publishing Group.
Drok, N., Hermans, L., & Kats, K. (2018). Decoding youth DNA: The relationship between social engagement and news interest, news media use and news preferences of Dutch millennials. Journalism, 19(5), 699–717. https://doi.org/10.1177/1464884917703469
Fadhlan, M. H., & Putri, K. Y. S. (2021). Pengaruh Gaya Komunikasi Akun Instagram Folkative terhadap Online Engagement (Studi Kasus Mahasiswa Ilmu Komunikasi. KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi, 18(1).
Fajrie, M. (2018). Gaya Komunikasi Masyarakat Pesisir Wedung Jawa Tengah. INJECT (Interdisciplinary Journal of Communication), 2(1), 53.
Hermans, L., & Prins, T. (2020). Interest Matters: The Effects of Constructive News Reporting on Millennials’ Emotions and Engagement. Journalism. https://doi.org/10.1177/1464884920944741
Juarsa, E. (2016). Gaya Komunikasi Pemimpin Divisi MIS PT. Trias Sentosa Tbk Krian. Jurnal E-Komunikasi, 4(1).
Lestari, W. (2018). Irony Analysis of Memes on Instagram Social Media. PIONEER: Journal of Language and Literature, 10(2), 114–123. https://unars.ac.id/ojs/index.php/pioneer/article/view/192/198
Martianto, R. W. U., & Toni, A. (2021). Analisis Semiotika Gaya Komunikasi Milenial Bambang Soesatyo melalui Youtube Podcast. EKSPRESI DAN PERSEPSI: JURNAL ILMU KOMUNIKAS, 4(1), 13–28.
Massing-Schaffer, M., & Nesi, J. (2020). Cybervictimization and Suicide Risk in Adolescence: An Integrative Model of Social Media and Suicide Theories. Adolescent Research Review, 5(1), 49–65. https://doi.org/10.1007/S40894-019-00116-Y
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook. SAGE Publications Ltd.
O’Leary, Z. (2014). The Essential Guide to Doing Your Research Project. SAGE Publications Ltd.
Oesch, N. (2019). Music and Language in Social Interaction: Synchrony, Antiphony, and Functional Origins. Frontiers in Psychology, 10(JULY), 1514. https://doi.org/10.3389/FPSYG.2019.01514/BIBTEX
Pratiwi, B. N. (2017). Analisis Gaya Komunikasi Ahmad Faiz Zainuddin (Bayu Nitin Pratiwi) : Portal Karya Ilmiah. Jurnal Ilmu Komunikasi Unmul, 5(3).
Ramachandiran, C. R., & Mahmud, M. M. (2019). Theorizing Communicative Styles on Social Media: An Etymological Shift. Journal of Physics: Conference Series, 1362(1). https://doi.org/10.1088/1742-6596/1362/1/012123
Thomas, J., & McDonagh, D. (2013). Shared Language: Towards More Effective Communication. The Australasian Medical Journal, 6(1), 46. https://doi.org/10.4066/AMJ.2013.1596
Tubbs, S. L., & Moss, S. (1996). Human Communication: Prinsip-prinsip Dasar. Remaja Rosda Karya.
Zhafirah, T. (2018). Gaya Komunikasi dan Citra Diri Selebgram Perempuan di Kota Medan. KomunikA, 14(2).
Published
2022-06-30
How to Cite
NAMIRA, Ade; MONO, Umar; PERANGIN-ANGIN, Alemina Br..
Communication Style of Instagram Account Followed by Millennials.
Pioneer: Journal of Language and Literature, [S.l.], v. 14, n. 1, p. 269-277, june 2022.
ISSN 2655-8718.
Available at: <https://unars.ac.id/ojs/index.php/pioneer/article/view/1705>. Date accessed: 27 nov. 2024.
doi: https://doi.org/10.36841/pioneer.v14i1.1705.
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