The Dynamics of Product Naming Processes for Micro, Small, and Medium Enterprises (MSME) in Kotakulon Village

  • Nurhasanah Nurhasanah Universitas Sebelas April Sumedang
  • Afni Apriliyanti Devita Universitas Sebelas April Sumedang
  • Soni Rahayu Adi Universitas Sebelas April Sumedang
  • Yogi Wijaya Lesmana Universitas Sebelas April Sumedang
DOI: https://doi.org/10.36841/pioneer.v16i2.5447

Abstract

This study aims to investigate the dynamics of the MSME product naming process in Kotakulon Village and analyze the role of names in shaping the brand image. The study used ethnolinguistics analysis combined with a qualitative descriptive method to determine the dynamic of the naming process. Ethnolinguistics theory was used to solve the research questions: (1) how is the product naming process, and (2) what is the background behind the product naming process? The experts and the owner of the MSME product were contacted for observations, interviews, and documentation to gather data. The results show that the dynamic of the product naming process has eight categories. Those are processed product name, original product name, local language product name, acronym product name, local product name, shape characteristics product name, unique product name, and owner’s product name. The study concludes that MSME owners should know the importance of brand image. The benefit is that it will make the product better known to the public and make consumers repurchase it.

Downloads

Download data is not yet available.

References

Aini, J. N., Afkar, T., & Widigda, A. N. (2024). Etnolinguistik: Penamaan benda di sekitar rumah pada bahasa Jawa. Jurnal Motivasi Pendidikan dan Bahasa, 2(3), 70–80.

Amalia, R., Lubis, D. F., & Bowo, T. A. (2024). Ethnosemantic toponymy of tourist attractions in Bangka Island. Pioneer: Journal of Language and Literature, 16(1), 112–127. https://doi.org/10.36841/pioneer.v16i1.4272

Arum, D. A., Laraswari, A. N., Wiyanti, A. R., Ainaya, C. D., Khoiriyah, D., & Yuanita, F. D. (2023). Pemberdayaan usaha mikro melalui identitas merek dan strategi digital marketing pada UMKM nasi bakar di Kelurahan Kepanjen Kidul Kota Blitar. Jurnal Pengabdian Masyarakat Indonesia, 2(2), 13–26.

Budiarto, R., Putero, S. H., Suyatna, H., & Astuti, P. (2019). Pengembangan UMKM antara konseptual dan pengalaman praktis (3rd ed.). Yogyakarta: Gadjah Mada University Press.

Creswell, J. W., & Creswell, J. D. (2019). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.

Davronov, D. I., & Nurova, Y. U. (2022). Ethnolinguistics: Emergence, development and theoretical research. International Journal of Trend in Scientific Research and Development, 6(6), 1531–1535.

Dewi, I. G. A. O. (2021). Understanding data collection methods in qualitative research: The perspective of interpretive accounting research. Journal of Tourism Economics and Policy, 1(1), 23–34. https://doi.org/10.38142/jtep.v1i1.105

Djajasudarma, T. F. (1999). Semantik 2: Pemahaman ilmu makna. Bandung: Eresco.

Endarswara, S. (2015). Metodologi penelitian antropologi sastra. Yogyakarta: Ombak.

Faiza, S. N. (2021). Kajian ‘urf pada penolakan sertifikasi halal MUI terhadap penamaan produk berlabel setan. Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah, 5(1).

Fauziyah. (2021). Pengertian UMKM: Kriteria, aturan, peran dan contoh. Gramedia. Retrieved from www.gramedia.com

Foley, W. A. (2001). Anthropological linguistics: An introduction. Blackwell Publishing.

Keraf, G. (2004). Diction and Style. Jakarta: PT. Gramedia Pustaka Utama.

Kridalaksana, H. (2008). Kamus linguistik (4th ed.). Jakarta: Gramedia Pustaka Utama.

Laili, E. N. (2020). Pendidikan karakter dan anti radikalisme dalam leksikon kepesantrenan: Telaah etnolinguistik. Jombang: LPPM UNHASY Tebuireng Jombang.

Lecompte, M. D., & Schensul, J. J. (2013). Analysis and interpretation of ethnographic data: A mixed methods approach. Altamira Press.

Lubis, I., Tanjung, H., & Hepridayanti. (2021). Sistem penamaan dan makna pada makanan tradisional di kota Padangsidimpuan. Jurnal Education and Development, 9(4), 607–614.

Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Published
2024-12-31
How to Cite
NURHASANAH, Nurhasanah et al. The Dynamics of Product Naming Processes for Micro, Small, and Medium Enterprises (MSME) in Kotakulon Village. Pioneer: Journal of Language and Literature, [S.l.], v. 16, n. 2, p. 247-262, dec. 2024. ISSN 2655-8718. Available at: <https://unars.ac.id/ojs/index.php/pioneer/article/view/5447>. Date accessed: 02 apr. 2025. doi: https://doi.org/10.36841/pioneer.v16i2.5447.
Citation Formats
Issue
Vol 16 No 2 (2024)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in Pioneer: Journal of Language and Literature agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).