PENGARUH KDS SITUBONDO TERHADAP DAYA TARIK KONSUMEN DALAM KEPUTUSAN PEMBELIAN BERBELANJA FASHION PADA BULAN RAMDAHAN
Abstract
Based on the above understanding, it can be concluded that the shopping center is a commercial building complex that is designed and planned along with retailers and supporting facilities to provide comfort in the trading activities that it holds. Trade activities in this modern shopping center are not accompanied by bargaining on goods such as traditional markets. A modern shopping center is a shopping center with a self service system or serviced by a salesperson, selling various types of goods in retail. Modern shopping centers usually consist of tenants who are rented to businesses and anchor tenants in the form of Situbondo peer support groups or supermarkets
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Augusty, Ferdinand. 2005, Structural Equation Modeling dalam Penelitian Manajemen, edisi 3, BP. UNDIP.
Belch dan Belch. 2004 Selebriti Opinion Leader. (http://www.scribd.com/doc/). [19 November 2004]
Braharja, Mavi. 2008. Macam Media Komunikasi Grafis per 1 Februari 2008. http://www.mavibraharja.com [19 November 2008]
Badan Pusat Statistik 2015
Buda R. And Y. Zhang. 2000. Consumer Product Evaluation: The Interactive Effect of Messeage Framing, Presentation Order, and Source Credibility, Journal of Product and Brand Management, Vol. 9, No. 4:229-242.
Bovee dan Arens , 1986, lima fungsi dari sebuah iklan , Jakarta : PT Rineka Cipta.
Byrne, Barbara M. 1998, Structural Equation Modeling with LISREL, PRELIS and SIMPLIS: Basic Concepts, Applications and Programming. LEA, New Jersey.
Chairur, Heru. 2003. Pengaruh Pesan Iklan Sabun Cuci di Televisi Terhadap Kepuasan Konsumen (Studi Kasus Pada Kecamatan Patrang Jember). (tesis yang tidak dipublikasi).
Churchill, Gilbert A. and Carol Suprenant. 1982, "An Investigation into the Determinants of Customer Satisfaction," Journal of Marketing Research, 19 (November), 491-504.
Cravens, 1991. keputusan pemilihan target pasar, Jakarta : PT Rineka Cipta
Published
2020-05-27
How to Cite
HARIYANA, Nanik.
PENGARUH KDS SITUBONDO TERHADAP DAYA TARIK KONSUMEN DALAM KEPUTUSAN PEMBELIAN BERBELANJA FASHION PADA BULAN RAMDAHAN.
Growth, [S.l.], v. 17, n. 2, p. 24-31, may 2020.
ISSN 0215-1030. Available at: <https://unars.ac.id/ojs/index.php/growth-journal/article/view/509>. Date accessed: 30 june 2024.
Section
Articles
