RESPON KONSUMEN TERHADAP PRODUK MIE INSTAN INDOFOOD DI ROYAL SWALAYAN SITUBONDO

Abstract

This study aimed to determine the effect either simultaneously or partially between the variable X₁ (Sense) and X₂ (Price), X₃ (Promotion), X₄ (Availability of Products) and X₅ (Psychological) of the Consumer Response and to determine the effect of the most dominant among the variables X₁ (Sense) and X₂ (Price), X₃ (Promotion), X₄ (product availability) and X₅ (Psychological) Against Consumer Response. Methods of data collection in this study are primary and secondary methods. Where to data analysis using Regression Methods, F test and t test. Based on the analysis that has been done can be the first conclusions, simultaneously (together) note that the value of F_value <F_table means that Ho accepted and Ha rejected which means no simultaneous effect between the variable X to Consumer Response. Second, partially it is known that X₃ (Promotion) and X5 (Psychological) both have a value of t_count > t_table which means there is a partial effect on Consumer Response. And third, the psychological variables that predominantly influence consumer response.