PENERAPAN RELATIONSHIP MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS NASABAH PADA USSPS AUSATH BLOKAGUNG DALAM PERSPEKTIF ISLAM

Abstract

Study This aim For know application applied relationship marketing by USPPS Ausath Blokagung To use For increase loyalty customers And Also For know inhibitor as well as support USPPS Ausath blokagung. Method used is qualitative, Source of data used that is observation , interview, and documentation, with test triangulation technique. Tool analysis used_namely data collection (Data Collection), Data Reduction ( Data Reduction ), Data Display (Data Display), and Withdrawal Conclusion And Verification (Conclusion Drawing/Verification). The results of the research show that application  relationship marketing on USPPS Ausath Blokagung is conduct a survey of prospective customers, determine strategy For obtain customer with advertise to segment customer , development strategy, maximizing customer capital. As for deep Islamic perspective relationship matkrting is mark worship, because in accordance with what is exemplified by Prophet Muhammad SAW. Factor supporters in application applied relationship marketing by USPPS Ausath Blokagung namely USPPS Ausath Blokagung Already have Name big from Darussalam Blokagung Islamic Boarding School which is Wrong One boarding school the largest in Banyuwangi , mean while factor inhibitor that is limited room scope USPPS Ausath marketing blokagung .