PERAN PENTING E-COMMERCE DALAM MENINGKATKAN PERKEMBANGAN UMKM DI KABUPATEN SITUBONDO

Amesiella Agista Pratiwi; Siti Nurfarida; Jeny Dwi Anwar; Gian Falintino; Mohammad Ubaydillah; Rudyanto Rudyanto; Nur Faiza; Novita Retnowati

doi:10.36841/jme.v3i6.4968

Amesiella Agista Pratiwi Universitas Abdurachman Saleh Situbondo
Siti Nurfarida Universitas Abdurachman Saleh Situbondo
Jeny Dwi Anwar Universitas Abdurachman Saleh Situbondo
Gian Falintino Universitas Abdurachman Saleh Situbondo
Mohammad Ubaydillah Universitas Abdurachman Saleh Situbondo
Rudyanto Rudyanto Universitas Abdurachman Saleh Situbondo
Nur Faiza Universitas Abdurachman Saleh Situbondo
Novita Retnowati Universitas Abdurachman Saleh Situbondo

DOI: https://doi.org/10.36841/jme.v3i6.4968

Abstract

Micro, Small and Medium Enterprises have an important role in regional and national economies. The aim of this research is to find out how big the influence of E-Commerce is on the development of MSMEs in Situbondo Regency. This type of research uses quantitative research. The type of data used in this research is primary data. The population in this research are MSMEs in Situbondo Regency who use E-Commerce for all their buying and selling activities. The sample used in this research was 100 MSME actors in Situbondo Regency. Data collection techniques use questionnaires and then process them using validity and reliability tests. The data analysis technique uses Smart PLS. The research results show that the P value is 0.000, where this value is smaller than the value of 0.050, so the data states that E-Commerce can significantly influence the development of Situbondo Regency MSMEs.