STRATEGI PEMASARAN MELALUI LIVE INSTAGRAM TERHADAP PENJUALAN PADA TOKO AW STORE SITUBONDO

  • Maisaroh Maisaroh Universitas Abdurachman Saleh Situbondo
  • Riza Rachman Universitas Abdurachman Saleh Situbondo
  • Yuli Norchalicatin Universitas Abdurachman Saleh Situbondo
  • Muhammad Mishbahul Anam Universitas Abdurachman Saleh Situbondo
  • Shafa Arina Indriani Universitas Abdurachman Saleh Situbondo
  • Fatima Abaitunnisa Universitas Abdurachman Saleh Situbondo
  • Ahmad Syaifurahman Universitas Abdurachman Saleh Situbondo
DOI: https://doi.org/10.36841/jme.v3i1.4229

Abstract

The AW store is a shop that operates in the thrift sector, where the shop sells various kinds of clothing such as shirts, trousers, and others. In marketing its products, the AW store carries out a marketing strategy, namely live Instagram. Live Instagram is a live broadcast activity on social media, especially Instagram. Where with live Instagram, sellers and buyers do not meet in person. Buyers can see what the AW store sells without having to come directly to the store.The research carried out was qualitative research, where data collection was obtained by means of interviews. The conclusion of this research is that the AW store carries out a marketing strategy for its store by means of live Instagram. This research shows that the live Instagram carried out by the AW store has had a big impact on increasing sales.

Published
2022-12-31
How to Cite
MAISAROH, Maisaroh et al. STRATEGI PEMASARAN MELALUI LIVE INSTAGRAM TERHADAP PENJUALAN PADA TOKO AW STORE SITUBONDO. Jurnal Mahasiswa Entrepreneurship (JME), [S.l.], v. 1, n. 12, p. 2447-2453, dec. 2022. ISSN 2964-898X. Available at: <https://unars.ac.id/ojs/index.php/jme/article/view/4229>. Date accessed: 14 nov. 2024. doi: https://doi.org/10.36841/jme.v3i1.4229.
Citation Formats
Issue
Vol 1 No 12 (2022): DESEMBER 2022
Section
Articles