STUDI KELAYAKAN BISNIS PADA PRODUK PIVYSWEET SITUBONDO

  • Yuli Halimatus Sya’diya Universitas Abdurachman Saleh Situbondo
  • Sit Nur Khomariyah Universitas Abdurachman Saleh Situbondo
  • Nurul Lailatul Mufida Universitas Abdurachman Saleh Situbondo
  • Urwatut Tarqiyah Universitas Abdurachman Saleh Situbondo
  • Subro Wahyu Nurcahyo Universitas Abdurachman Saleh Situbondo
  • Moh. Abdul Aziz Universitas Abdurachman Saleh Situbondo
DOI: https://doi.org/10.36841/jme.v2i12.3914

Abstract

Pivysweet is one of the MSMEs that operates in the food industry in the form of mochi. Pivysweet is located in East Lugundang District, RT01/RW06, Situbondo, East Java. This mochi has various flavors, namely strawberry cream cheese, strawberry chocolate, silverqueen chocolate, matcha, creamy mango. The type of research we conducted was qualitative research that used phenomenology as a method and data collection technique based on observation, interviews with the owner of Pivysweet Situbondo and documentation.

Published
2023-12-26
How to Cite
SYA’DIYA, Yuli Halimatus et al. STUDI KELAYAKAN BISNIS PADA PRODUK PIVYSWEET SITUBONDO. Jurnal Mahasiswa Entrepreneurship (JME), [S.l.], v. 2, n. 12, p. 2685-2692, dec. 2023. ISSN 2964-898X. Available at: <https://unars.ac.id/ojs/index.php/jme/article/view/3914>. Date accessed: 14 nov. 2024. doi: https://doi.org/10.36841/jme.v2i12.3914.
Citation Formats
Issue
Vol 2 No 12 (2023): DESEMBER 2023
Section
Articles