BISNIS MODEL CANVAS USAHA KECIL SANGKAR BURUNG DI DESA MRENTUL KECAMATAN BONOROWO KABUPATEN KEBUMEN JAWA TENGAH

Sudaryanto Sudaryanto; Agus Lutfi; Edi Santoso; Anifatul Hanim; Nanik Istiyani; Herman Cahyo Dhiarto; Tatok Endhiarto

doi:10.36841/integritas.v7i1.2962

Sudaryanto Sudaryanto Fakultas Ekonoomi dan Bisnis, Universitas Jember
Agus Lutfi Fakultas Ekonomi dan Bisnis, Universitas Jember
Edi Santoso Fakultas Ekonomi dan Bisnis, Universitas Jember
Anifatul Hanim Fakultas Ekonomi dan Bisnis, Universitas Jember
Nanik Istiyani Fakultas Ekonomi dan Bisnis, Universitas Jember
Herman Cahyo Dhiarto Fakultas Pertanian, Universitas Jember
Tatok Endhiarto Fakultas Ekonomi dan Bisnis, Universitas Jember

DOI: https://doi.org/10.36841/integritas.v7i1.2962

Abstract

Industri kerajinan sangkar burung di pedesaan merupakan industri kreatif usaha kecil menengah (UMKM) yang berperan penting dalam menyanggah perekonomian keluarga, lokal maupun nasional. Permasalahan yang dihadapi bagi start-up adalah perencanaan bisnisnya kurang tersusun sistematis dan rasional. Tujuan dari pengabdian ini adalah melakukan pendampingan pembuatan bisnis model canvas (BMC) agar usahanya berjalan lancar, terarah dan berkelanjutan. Metode yang digunakan adalah pendampingan secara offline yaitu melalui pengamatan langsung di obyek dan online untuk konsultasi-konsultasi lebih lanjut. Hasil menunjukan bahwa kerangka konsep BMC mampu mengarahkan manajemen usahanya secara efektif dan efisien.

Downloads

Download data is not yet available.

References

Albari & Kartikasari. (2019). The Influence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. AJEFB - Asian Journal of Entrepreneurship and Family Business, 3(1), 49–64. https://www.researchgate.net/publication/339796640

Hofstede, G. (1980). Culture and Organizations. In International Studies of Management & Organization (Vol. 10, Issue 4). https://doi.org/10.1080/00208825.1980.11656300

Maglakelidze, A., & Erkomaishvili, G. (2021). Challenges of small and medium enterprises during the covid-19 pandemic: Case of georgia. Problems and Perspectives in Management, 19(4), 20–28. https://doi.org/10.21511/ppm.19(4).2021.02

Melov, S. J., Galas, N., Swain, J., Alahakoon, T. I., Lee, V., Cheung, N. W., Mcgee, T., Pasupathy, D., & Mcnab, J. (2021). Exploring the COVID-19 pandemic experience of maternity clinicians in a high migrant population and low COVID-19 prevalence country : A qualitative study. Women and Birth, October. https://doi.org/10.1016/j.wombi.2021.10.011

Nilasari, I., & Saudi, M. H. M. (2019). Do product features and brand image influence consumers’ decision to purchase the Suzuki Ignis in Bandung Indonesia? International Journal of Innovation, Creativity and Change, 6(6), 256–267.

Penaloza, L. (2013). Marketing Management. In Marketing Management. https://doi.org/10.4324/9780203357262

Prasetyo, I., Aliyyah, N., Rusdiyanto, Chamariah, Syahrial, R., Nartasari, D. R., Yuventius, Wibowo, H., Sanjayanto, & Sulistiyowati. (2021). Discipline and work environment affect employee productivity: Evidence from Indonesia. International Journal of Entrepreneurship, 25(5).

Rusdiyanto, Hidayat, W., Tjaraka, H., Septiarini, D. F., Fayanni, Y., Utari, W., Waras, Indrawati, M., Susanto, H., Tjahjo, J. D. W., Zainal, M., & Imanawati, Z. (2020). The effect of earning per share, debt to equity ratio and return on assets on stock prices: Case study Indonesian. Academy of Entrepreneurship Journal, 26(2), 1–10.

Siemieniak, P., & Pawlak, J. (2017). Knowledge and usage of methods of online promotion by students as potential entrepreneurs. MATEC Web of Conferences, 121, 1–5. https://doi.org/10.1051/matecconf/201712112017

Yuniarto, R. (2018). “ Beyond Ethnic Economy ”: Religiosity , Social Entrepreneurship , and Solidarity Formation of Indonesian Migrants in Taiwan “ Beyond Ethnic Economy ”: Religiosity , Social Entrepreneurship , and Solidarity Formation of Indonesian Migrants in Taiwan. July 2016. https://doi.org/10.7454/mssh.v20i1.3482