INOVASI  PRODUK  DAN  DIVERSIFIKASI PRODUK  DI PASAR  BERINGHARJO  YOGYAKARTA  DALAM  UPAYA  MENINGKATKAN   DAYA  SAING  PASAR  TRADISIONAL

Ediyanto Ediyanto; Lusiyana Tulhusna; Putri Vidia Halimatul Jannah; Finatus Sab’ah; Ummie  Choyroni Choyroni; Rofika Faidatul Aini; Rusi Nur Qolbi; Fadli Hidayatullah

Ediyanto Ediyanto Universitas Abdurachman Saleh Situbondo
Lusiyana Tulhusna Universitas Abdurachman Saleh Situbondo
Putri Vidia Halimatul Jannah Universitas Abdurachman Saleh Situbondo
Finatus Sab’ah Universitas Abdurachman Saleh Situbondo
Ummie Choyroni Choyroni Universitas Abdurachman Saleh Situbondo
Rofika Faidatul Aini Universitas Abdurachman Saleh Situbondo
Rusi Nur Qolbi Universitas Abdurachman Saleh Situbondo
Fadli Hidayatullah Universitas Abdurachman Saleh Situbondo

Abstract

Beringharjo Market is one of the most famous traditional markets, especially in Indonesia. Beringharjo Market also offers various kinds of products, for example batik cloth, mukena, clothes for children and adults, as well as typical Yogyakarta souvenirs which are often found on various occasions. As time goes by and market competition with modern markets means online shopping, the Beringharjo market is also faced with challenges to maintain its relevance. In this case, product innovation and product certification are also one of the best solutions to increase competitiveness in this market. This article also aims to analyze various product innovations and the importance of product certification in the Beringharjo Market, as well as how these two factors can help traditional markets to continue to develop and compete in increasing customer (consumer) loyalty. By using a qualitative approach, this article can identify various lems faced, the benefits of innovation and certification, and provide solutions to overcome various existing problems.