PELATIHAN MODEL CANVAS DAN DIGITAL MARKETING BAGI MAHASISWA UNIVERSITAS ABDURACHMAN SALEH SITUBONDO

Abstract

The purpose of this community service activity is to provide insight to students participating in the Independent Entrepreneurship Program at Abdurachman Saleh University, Situbondo, about how to make a business plan using the Business Model Canvas method. This training activity was held at PT. Situbondo Sehati Food Kitchen in Semiring Village, Panarukan District, Situbondo Regency. As a result of this activity, students are able to prepare a business plan covering nine main aspects, namely customer segments, value propositions, channels, customer relationships, income streams, main resources, main activities, main partners, and cost structure. Students are also provided with training in using digital media to promote their products widely. Through this understanding, students are then able to design their business in a comprehensive and measurable way so that they have good prospects for the smooth running of their business.

Keywords: Business Model Canvas, Business Plan, Digital Marketing