STRATEGI PENGEMBANGAN USAHATANI JERUK DI DESA KEDAMPUL, MALANG, JAWA TIMUR
Abstract
This study aims to determine the internal and external factors of sweet orange farming in Kedampul Village, Tumpang District, East Java Regency, and to determine alternative development strategies. The method used in this study is qualitative, conducted purposively, where the questionnaire serves as the main tool for data collection. The data obtained were analyzed using SWOT. The results of the study indicate that alternative strategies implemented in orange farming in Kedampul Village are improving agricultural institutions, striving to improve farmers' human resources, good agricultural practice (GAP) cultivation management standards, and farmers and the government making marketing channels more effective for sustainable, progressive farming and wider marketing. In addition, the results of the SWOT analysis show that the internal factor score is greater than the external factor score of 2.428, the results of the SWOT analysis are located in the sweet orange farming development strategy quadrant. This study provides practical implications for farmers to optimize orange farming through improving business management, expanding wider marketing channels.
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References
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Arifin, N. (2023). Manajemen Sumber Daya Manusia (MSDM): Teori, Studi Kasus, dan Solusi. Unisnu Press.
Badan Statistik Kabupaten Malang. (2020). Malang district data in numbers year 2022. BPS Kabupaten Malang. https://malangkab.bps.go.id/publication/2020/04/27/ea488f90917e5d821b211f40/kabupaten-malang-dalam-angka-2020.html
Cahya, A. D., Rahmadani, D. A., Wijiningrum, A., & Swasti, F. F. (2021). Analisis Pelatihan dan Pengembangan Sumber Daya Manusia. YUME : Journal of Management, 4(2), 230–242. https://doi.org/10.37531/yume.vxix.861
Dewi, P. J. S., Fahmi, M. I., Herachwati, N., & Agustina, T. S. (2022). Perumusan Strategi Pengembangan Desa Wisata Tritik Kabupaten Nganjuk Berbasis Analisis SWOT. Amalee: Indonesian Journal of Community Research and Engagement, 3(1), 193–203. https://doi.org/10.37680/amalee.v3i1.1370
Farihiyyah, F., & Musthofa, M. B. (2020). Penerapan Analisis SWOT Sebagai Strategi Dalam Menghadapi Dampak Perekonomian Masyarakat Di era Pandemi. Jurnal Manajemen Dan Inovasi (MANOVA), 3(2), 43–54. https://doi.org/10.15642/manova.v3i2.293
Galavan, R. (2014). Doing Business Strategy. NuBooks.
Herlina, Dharmayanti, L., Putri, A. D., Pratiwi, B. D. A., Farhita, Aprianti, N., & Arzeti, Y. L. (2024). Pembuatan Minuman Kesehatan (Healthy Drink) dari Seduhan Teh Bunga Telang Kombinasi Jeruk Kalamansi di SMAN 1 Bengkulu Tengah. Jurnal Pengabdian, 3(1), 7–14. https://doi.org/10.58222/jp.v3i1.368
Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya Analisis Swot dalam Suatu Perencanaan dan Pengembangan Bisnis. IJESPG Journal, 2(1), 9–17. https://ijespgjournal.org/index.php/ijespg/article/view/113/99
Jayati, A., Melyana, D. A., Zein, P. Y., Jihan, P. R., & Sari, D. P. P. (2021). Penerapan Analisis SWOT pada Wilton Cafe & Resto. Jurnal Pendidikan Tambusai, 5(2), 3127–3131. https://jptam.org/index.php/jptam/article/view/1357/1194
Kaunang, R., Taroreh, M. L. G., Ngangi, C. R., & Mukhlis, M. (2024). Analysis of Coconut Agribusiness Development Strategy in North Minahasa Regency. Jurnal Penelitian Pendidikan IPA, 10(7), 4212–4219. https://doi.org/10.29303/jppipa.v10i7.8500
Mubarokah, Syah, M. A., Widayanti, S., & Mukhlis. (2024). Development Strategy For Kopi Gunung Kelir Agrotourism , Semarang Regency , Indonesia. 10(12), 10826–10836. https://doi.org/10.29303/jppipa.v10i12.9458
Mukhlis, Fitrianti, S., Wisra, R. F., Hendriani, R., & Sari, N. (2024). Utilisation of Cow Faeces as a Base Material to Making Bokashi Fertiliser to Increase Farmers Income in Balai Hamlet , Taram Village , Harau District. 5(3), 144–148. https://doi.org/10.29303/ujcs.v5i3.669
Mukhlis, Hendriani, R., Sari, R. I. K., & Sari, N. (2022). Analisis Produksi dan Faktor Produksi Usaha Tani Terpadu Tanaman Padi dan Ternak Sapi di Nagari Taram Kecamatan Harau. Jurnal Penelitian Pertanian Terapan, 22(2), 104–110. https://doi.org/10.25181/jppt.v22i2.2581
Nurhapsa, Rohani., S., Rasyid, I., Sirajuddin, S. N., Ashar, N. M., & Mukhlis. (2025). Analisis keberlanjutan agribisnis padi sawah di desa allita, kecamatan mattiro bulu, kabupaten pinrang, provinsi sulawesi selatan. Agribios, 23(01), 40–48. https://doi.org/https://doi.org/10.36841/agribios.v23i1.5964
Pariury, J. A., Herman, Juan Paul Christian Rebecca, T., Veronica, E., & Arijana, I. G. K. N. (2021). Hang Tuah Medical Journal. Htmj, 19(1), 119–131. https://doi.org/https://doi.org/10.30649/htmj.v19i1.65
Rangkuti, F. (2016). Teknik Membedah Kasus Bisnis Analisis SWOT. PT Gramedia.
Rosa, Y., Cahyo, H. S., Wilsya, M., Suryasin, Agustin, Y., & Kasriani. (2024). EDUKASI POTENSI TANAMAN JERUK MANIS (Citrus sinensis L) DI DUNIA KECANTIKAN. Ukhuwah : Jurnal Pengabdian Kepada Masyarakat, 2(1), 60–67. https://doi.org/10.52395/ujpkm.v2i1.429
Sari, D. M. F. P., Satria, I. K. E. B., & Martini, I. A. O. (2025). Optimalisasi Produktivitas Pertanian melalui Penerapan Teknologi Budidaya Jeruk di Desa Ubung Kaja. Kontribusi: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat, 5(2), 287–294. https://doi.org/10.53624/kontribusi.v5i2.585
Septiani, I., Lestari, D. A. H., & Prasmatiwi, F. E. (2025). Strategi pengembangan agrowisata jeruk di kabupaten lampung timur. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 9(2), 572–586. https://doi.org/https://doi.org/10.21776/ub.jepa.2025.009.02.12
Sugiyono. (2018). Metode Penelitian Kuantitatif dan Kualitatif dan R&G (p. h. 8). Alfabeta.
Sugiyono, S. (2017). Metode Penelitian Kualitatif, Kuantitatif dan R&D. CV Alfabeta.
Published
2025-11-11
How to Cite
HENDRARINI, Hamidah; SAPUTRI, Hanggita Adwaa; WIJAYATI, Prasmita Dian.
STRATEGI PENGEMBANGAN USAHATANI JERUK DI DESA KEDAMPUL, MALANG, JAWA TIMUR.
AGRIBIOS, [S.l.], v. 23, n. 02, p. 476-489, nov. 2025.
ISSN 2723-7044.
Available at: <https://unars.ac.id/ojs/index.php/agribios/article/view/7299>. Date accessed: 06 dec. 2025.
doi: https://doi.org/10.36841/agribios.v23i02.7299.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
