Hubungan E-Commerce Terhadap Minat Beli Belanja Online

Abstract

The purpose of this study is to ascertain how e-commerce affects purchases made in Situbondo Regency. Seventy samples of e-commerce application users who were already using e-commerce and had registered with a sampling approach utilizing the saturation sampling method were used in the research. The study's findings indicate that the use of e-commerce and e-commerce purchases have a positive and significant influence on online shops' revenue, indicating that as e-commerce usage increases, so will income.The research's implications include assisting online retailers in the development of their goods and educating consumers about the value of e-commerce in boosting the revenue of online retailers. The E-commerce variable is one of the two variables used in this article, and interest is positively influenced by buying interest. The relationship between e-commerce factors and consumer interest affects the desire to make online purchases. According to the examined paper, there is a positive correlation between the amount of E-commerce and consumer interest in online shopping.