Al Farhan, Nora, Wahyuni, Ika, AND Widiarti, Dian. " PENGARUH SOCIAL MEDIA PROMOTION, PRODUCT INNOVATION, PRICE, PRODUCT QUALITY TERHADAP PURCHASE DECISION MELALUI INTERESTED IN BUYING SEBAGAI VARIABEL INTERVENING PADA KEDAI BABEH DESA KENDIT DI SITUBONDO" Jurnal Mahasiswa Entrepreneurship (JME) [Online], Volume 5 Number 8 (18 October 2026)