ROSIDA, Alfiatur; 						EDIYANTO, Ediyanto; 						PERMATA SARI, Lita.
 PENGARUH LIVE STREAMING, PRODUCT DIVERSITY, PRICE, DISCOUNT, TERHADAP LOYALITAS MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO FITRI GROSIR (Sumberkolak, Kabupaten Situbondo).
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 5, n. 7, p. 1333-1351, sep. 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/9234" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/9234</a>&gt;. Date accessed: 30 sep. 2026.
doi: <a href="https://doi.org/10.36841/jme.v5i7.9234">https://doi.org/10.36841/jme.v5i7.9234</a>.