BONDAN BAIKUNI, Ahmad; 						YAHYA ARIEF, Mohammad; 						SOELIHA, Siti.
 PENGARUH PRODUCT QUALITY, PRODUCT DIVERSIFICATION, E-WORD OF MOUTH DAN EVENT MARKETING TERHADAP CUSTOMER LOYALTY MELALUI PURCHASE DECISION SEBAGAI VARIABLE INTERVENING PADA UD. CAROLINA IBU BAGAS DI DESA GELUNG KABUPATEN SITUBONDO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 5, n. 4, p. 827-847, sep. 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/8868" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/8868</a>&gt;. Date accessed: 16 sep. 2026.
doi: <a href="https://doi.org/10.36841/jme.v5i4.8868">https://doi.org/10.36841/jme.v5i4.8868</a>.