RHAMADANI, Vina Syahadatina; 						FANDIYANTO, Randika; 						TULHUSNAH, Lusiana.
 PENGARUH CONTENT MARKETING, LIVE STREAMING TIKTOK DAN PRODUCT DIVERSIFICATION TERHADAP CUSTOMER LOYALTY MELALUI BRAND AWARENESS DAN PURCHASE DECISION PADA BUTIK DIVA COLLECTION SUKOREJO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 5, n. 2, p. 217-235, may 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/8259" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/8259</a>&gt;. Date accessed: 30 may 2026.
doi: <a href="https://doi.org/10.36841/jme.v5i2.8259">https://doi.org/10.36841/jme.v5i2.8259</a>.