SETIAWAN, Erdyansyah; 						EDIYANTO, Ediyanto; 						FANDIYANTO, Randika.
 PENGARUH HARGA, KUALITAS PRODUK, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK (OLI SHELL ADVANCE) SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SHOPEE DI SITUBONDO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 9, p. 2284-2299, oct. 2025.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/7265" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/7265</a>&gt;. Date accessed: 05 dec. 2025.
doi: <a href="https://doi.org/10.36841/jme.v4i9.7265">https://doi.org/10.36841/jme.v4i9.7265</a>.