ANANTA, Alvin; 						FANDIYANTO, Randika; 						MINULLAH, Minullah.
 PENGARUH BRAND EQUITY, PRICE DISCOUNT DAN CONTENT MARKETING TERHADAP LOYALITY MELALUI E-TRUST SEBAGAI VARIABEL INTERVENING PADA UMKM ANANTA BAKERY DI CERMEE KABUPATEN BONDOWOSO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 11, p. 2729 - 2747, jan. 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/6988" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/6988</a>&gt;. Date accessed: 25 jan. 2026.
doi: <a href="https://doi.org/10.36841/jme.v4i11.6988">https://doi.org/10.36841/jme.v4i11.6988</a>.