HIKMAH, Hotijah Husnul; 						PRAJA, Yudha; 						SOELIHA, Siti.
 PERANAN MINAT BELI DALAM MEMEDIASI KESADARAN MEREK LAYANAN CASH ON DELIVERY DAN  EXPERIENTIAL MARKETING TERHADAP KEPUTUSA PEMBELIAN PADA LIVE TIKTOK HIKMAH_STORE.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 7, p. 1627 - 1650, aug. 2025.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/6984" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/6984</a>&gt;. Date accessed: 05 dec. 2025.
doi: <a href="https://doi.org/10.36841/jme.v4i7.6984">https://doi.org/10.36841/jme.v4i7.6984</a>.