ROZIQIN, Khoirur; 						PRAJA, Yudha; 						SOELIHA, Siti.
 PENGARUH BRAND IMAGE PRICE DISCOUNT DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM UTI DHIFA KATERING DI BANYUPUTIH SITUBONDO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 7, p. 1605 - 1626, aug. 2025.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/6983" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/6983</a>&gt;. Date accessed: 09 feb. 2026.
doi: <a href="https://doi.org/10.36841/jme.v4i7.6983">https://doi.org/10.36841/jme.v4i7.6983</a>.