FITRI, Lailatul; 						PRAMITASARI, Triska Dewi; 						FANDIYANTO, Randika.
 PENGARUH BRAND IMAGE, SOCIAL MEDIA PROMOTION DAN PRICE DISCOUNT TERHADAP LOYALITY MELALUI PURCHASE DECISION PADA UMKM PISANGKEMBUNGLUMER46 SEBAGAI VARIABEL INTERVENING.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 11, p. 2710 - 2728, jan. 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/6931" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/6931</a>&gt;. Date accessed: 25 jan. 2026.
doi: <a href="https://doi.org/10.36841/jme.v4i11.6931">https://doi.org/10.36841/jme.v4i11.6931</a>.