PRATIWI, Choliefiah Dwi; 						FANDIYANTO, Randika; 						EDIYANTO, Ediyanto.
 PENGARUH BRAND EQUITY, DISPLAY PRODUCT DAN SERVICE QUALITY TERHADAP LOYALITY MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA UMKM BUKET BUNGA FLOW DI SITUBONDO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 4, n. 4, p. 713 - 730, july 2025.
ISSN 2964-898X.
Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/jme/article/view/6719" target="_new">https://unars.ac.id/ojs/index.php/jme/article/view/6719</a>&gt;. Date accessed: 09 feb. 2026.
doi: <a href="https://doi.org/10.36841/jme.v4i4.6719">https://doi.org/10.36841/jme.v4i4.6719</a>.