@article{jme, author = {Aji Sarwono and Ediyanto Ediyanto and Ida Subaida}, title = { PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PABRIK TAHU DUA PUTRI PANJI SITUBONDO}, journal = {Jurnal Mahasiswa Entrepreneurship (JME)}, volume = {2}, number = {7}, year = {2023}, keywords = {}, abstract = {The importance of marketing in the business world lies in its role as a bridge between companies and customers . One of the crucial aspects of marketing is the relationship between product quality and customer satisfaction . When product quality meets consumer expectations , this results in satisfaction , which in turn can form customer loyalty . This loyalty then drives positive interactions that serve to attract new customers . This study aimed to analyze and test the effect of product quality and trust on customer satisfaction with purchasing decisions as an intervening variable at Dua Putri Tofu Factory , Panji , Situbondo . The population in this study were consumers of the Dua Putri Tofu Factory . The sampling technique was determined by simple random sampling . Data analysis and hypothesis testing in this study using the Structure Equation Model - Partial Least Square ( PLS - SEM ).                                                    The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that product quality has a significant effect on purchasing decisions , trust has a significant effect on purchasing decisions , product quality has a positive but insignificant effect on customer satisfaction , trust has a significant effect on customer satisfaction , purchasing decisions have a significant effect on customer satisfaction , product quality has a positive but insignificant effect on customer satisfaction through purchasing decisions , trust has a positive but insignificant effect on customer satisfaction : through purchasing decisions.}, issn = {2964-898X}, pages = {1593--1610}, doi = {10.36841/jme.v2i7.3570}, url = {https://unars.ac.id/ojs/index.php/jme/article/view/3570} }