PANJAITAN, Ariel Immanuel; 						LUBIS, Adelina; 						TEVIANA, T..
 PENGARUH BRANDING TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA UNIVERSITAS NEGERI MEDAN: STUDI KASUS PADA UMKM USAHA POP ICE PAK FAREL,.
<strong>Growth</strong>, [S.l.], v. 23, n. 1, p. 46 - 61, may 2025.
ISSN 0215-1030. Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/growth-journal/article/view/6280" target="_new">https://unars.ac.id/ojs/index.php/growth-journal/article/view/6280</a>&gt;. Date accessed: 08 feb. 2026.
doi: <a href="https://doi.org/10.36841/growth-journal.v23i1.6280">https://doi.org/10.36841/growth-journal.v23i1.6280</a>.