@article{{growth-journal}{}, author = {Wirawan, S., Syahputra, H.}, title = { DETERMINASI BRAND EQUITY DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA BISNIS DIGITAL E-COMMERCE}, journal = {Growth}, volume = {22}, number = {2}, year = {2025}, doi = {10.36841/growth-journal.v22i2.6063}, url = {https://unars.ac.id/ojs/index.php/growth-journal/article/view/6063} }