KURNIAWAN, Alex; 						SUMOWO, Seno; 						PUSPITADEWI S, Ira.
 ANALISIS BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Jember).
<strong>Growth</strong>, [S.l.], v. 20, n. 2, p. 349-360, nov. 2022.
ISSN 0215-1030. Available at: &lt;<a href="https://unars.ac.id/ojs/index.php/growth-journal/article/view/2020" target="_new">https://unars.ac.id/ojs/index.php/growth-journal/article/view/2020</a>&gt;. Date accessed: 08 mar. 2026.
doi: <a href="https://doi.org/10.36841/growth-journal.v20i2.2020">https://doi.org/10.36841/growth-journal.v20i2.2020</a>.